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Marketing Pricing Initiatives for Success

How to Secure and Maintain Internal Buy-In and Support for Your Pricing Projects and Initiatives

Pricing initiatives often require buy-in from multiple departments just to get off the ground. And in addition to the resistance to change inherent in any new initiative, you also have additional challenges due to the highly-charged nature of pricing. In this four-part recorded training seminar, you'll learn:

  • The essential marketing model and process for developing an effective internal marketing strategy and tactical plan.
  • How to identify and prioritize the different internal audiences you'll want to factor into your internal marketing efforts.
  • The pros and cons of seven different internal communication mechanisms and how to select the right tactic for the job.
  • The top ten internal marketing tips, suggestions, considerations, and "lessons learned" gleaned from our research.

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