Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Risk in B2B Pricing

How to Be More Proactive in Mitigating Real and Perceived Pricing Risks

There's a reason that pricing is so often referred to as being a "third rail" in B2B environments. After all, it's perceived by many to be an extremely risky thing that shouldn't be messed around with! Of course, there are very real risks to contend with in B2B pricing, from customer reactions and competitive responses to overall profitability and market-share impacts. On the other hand, some of perceived risks are largely overblown and borne out of fear. But whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this on-demand webinar, you'll learn about:

  • Understanding the various sources of real and perceived risk involved in B2B pricing.
  • How to assess and evaluate likely outcomes and balance the risks with the rewards.
  • Mitigating overall risk by implementing the right pricing structures and mechanisms.
  • Managing the internal perceptions of risk to reduce fears and improve decision-making.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Leveraging Price Testing

    What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar

  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar