Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Mix to Improve Pricing

How to Boost Pricing Performance by Getting Proactive About Your Customer and Product Mix

What if you could increase realized prices by 12% without actually changing your price-points or eliminating discount schedules? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could boost profitability by 19% without really changing much of anything...other than your focus? In this on-demand webinar, you'll learn about:

  • The incredible amount of influence that product and customer mix have over nearly every aspect of performance.
  • The major misconception that causes most companies to neglect one of the most powerful strategic levers available.
  • A straightforward process for proactively engineering your mix to generate better outcomes as a matter of course.
  • Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Get More Aligned With Sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

    View This Tutorial

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Getting Sales To Sell the Value

    Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.

    View This Webinar