Managing Mix to Improve Pricing

How to Boost Pricing Performance by Getting Proactive About Your Customer and Product Mix

What if you could increase realized prices by 12% without actually changing your price-points or eliminating discount schedules? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could boost profitability by 19% without really changing much of anything...other than your focus? In this on-demand webinar, you'll learn about:

• The incredible amount of influence that product and customer mix have over nearly every aspect of performance.
• The major misconception that causes most companies to neglect one of the most powerful strategic levers available.
• A straightforward process for proactively engineering your mix to generate better outcomes as a matter of course.
• Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.