Leveraging Your Multidimensional Value
Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value
In today's competitive B2B environment, we must go beyond basic "features and functions" to effectively differentiate our offerings and create positive value perceptions in the marketplace. And by understanding and articulating all the various ways our offerings deliver more value than the alternatives, we can make a much more compelling case that helps us win more business at higher margins. So what are the dimensions of value that matter most? And how do we incorporate them into our pricing and value propositions? In this on-demand webinar, you'll learn about:
- Embracing a broader perspective as to how your offerings deliver value, relative to the alternatives.
- The five fundamental dimensions of value that tend to resonate with most prospective buyers.
- Identifying and prioritizing the specific value-drivers to include in your value propositions.
- Dealing with meaningful value-drivers that are qualitative rather than quantitative in nature.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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Four Ways to Be More Strategic In Pricing
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.
View This Guide
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
