Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Leveraging Peer Pressure to Improve Pricing

An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Their Target Prices

Who wants to be the pricing police? Playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:

  • Key insights into salespeople’s behavior that lay the foundation for a “system of influence”.
  • Infusing basic peer-pressure into the pricing guidance you’re providing your sales team.
  • Turning better pricing into a competitive game—one that salespeople will hate to lose.
  • How to use public recognition as a way to crank your “system of influence” up to eleven.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

    View This Webinar

  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

    View This Guide

  • Effective Internal Marketing for Pricing Initiatives

    Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.

    View This Case Study