Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• What is the average % lift reported by those using price elasticity to set prices?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between defection detection and customer retention?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• How can we get ahold of competitors' price lists?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How does internal marketing relate to change management?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?