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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • When conducting research interviews, how many should we try to conduct?
  • How does internal marketing relate to change management?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can pricing skills be applied to other profitable problems?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should I give my salespeople a specific price, or is a range OK?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

    View This Research

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar