Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is a "Mix Shift" customer defection and how do I spot it?
• Should we use current or potential LTV in our segmentation?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?