Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is accurate price segmentation so important?
• How can we see the customer spend that we aren't getting?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How can I tell if a customer is defecting early enough to do something about it?
• What role should lifetime value play in our pricing segmentation?
• How do I know if my value messages are really "strategic"?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are some good ways to talk about price/volume tradeoffs?
• Should I give my salespeople a specific price, or is a range OK?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?