Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How would we know which value packages or bundles make sense to create?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Can just measuring something cause it to improve?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What if our competitors are outperforming us on every value-driver that really matters?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- How can we get ahold of competitors' price lists?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
View This Webinar
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