Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Should we use current or potential LTV in our segmentation?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the growth paths that other pricing groups are taking?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How can we get ahold of competitors' price lists?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Driving Consistent Price Execution
Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?
View This Webinar -
Tales from the Trenches in B2B Pricing
Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.
View This Webinar
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