Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most pricing problems?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What is the average % lift reported by those using price elasticity to set prices?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can just measuring something cause it to improve?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Why don't more B2B companies measure and utilize price elasticity?