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  • Can you measure price elasticity through channels?
  • How can we get ahold of competitors' price lists?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the different buyer types we might be negotiating with?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between defection detection and customer retention?

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