Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between pricing analytics and optimization?
• Can pricing analysts be taught the softer skills they need to be successful?
• What types of attributes should we think about for price segmentation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why is customer retention so much more important in B2B than in B2C?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?