Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there other profitable growth drivers a pricing team could focus on?
• What role should lifetime value play in our pricing segmentation?
• Why are the early signs of customer defection so difficult to spot?
• Why would a B2B customer defect if they are saying they're satisfied?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are salespeople so quick to offer discounts?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?