Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Diagnostic

Already a subscriber? Login

Subscribe and get immediate access to this diagnostic, full access to our research library, and much more...

Identifying Your Value Along Five Dimensions

Discover a Variety of Value-Drivers That Can Maximize the Perceived Value and Differentiation of Your Offerings

By being proactive about identifying, prioritizing, and communicating your multidimensional value, you’re not just “hoping” your prospect will pick-up on all of the other compelling reasons to buy from you. Instead, you’re helping them by presenting a very well-rounded set of criteria upon which they can base a decision. In this guide, you will learn about:

  • The five major dimensions of value that customers and prospects measure your products and services by.
  • How looking at those five dimensions can help you expose dozens of different value drivers for your offerings.
  • Over 50 value-driver ideas in a PDF chart that makes a great quick reference and brainstorming aid.
  • The 4 key things you should expect and watch out for when starting to identify potential value-drivers.

This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Multinational Pricing

    Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.

    View This Webinar

  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

    View This Webinar

  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar

  • Golden Rules of B2B Pricing

    B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?

    View This Webinar