Identifying Three Types of Customer Defection
Take Action Before It's Too Late by Learning the Early Signs of Three Costly Types of Customer Defection
In most B2B markets, customer retention is not just a big deal...it's an existential issue. Your ability to stave-off defections and retain good customers will often determine whether or not your company is going to succeed or fail. In this video session, you will learn:
- Why the signs of customer defection and churn are so difficult to spot in B2B environments.
- Your odds of turning the retention issues around... when you can spot them early enough.
- Three types of defection and churn that can be identified... when you know exactly what to look for.
- What your sales team should be doing with the resulting defection alerts and retention red flags.
This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?
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Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
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Getting to the Right Number
In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.
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Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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How to Proactively Create and Maximize Pricing Leverage in B2B Markets
