Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Diagnostic

Already a subscriber? Login

Subscribe and get immediate access to this diagnostic, full access to our research library, and much more...

Identifying Three Types of Customer Defection

Take Action Before It's Too Late by Learning the Early Signs of Three Costly Types of Customer Defection

In most B2B markets, customer retention is not just a big deal...it's an existential issue. Your ability to stave-off defections and retain good customers will often determine whether or not your company is going to succeed or fail. In this video session, you will learn:

  • Why the signs of customer defection and churn are so difficult to spot in B2B environments.
  • Your odds of turning the retention issues around... when you can spot them early enough.
  • Three types of defection and churn that can be identified... when you know exactly what to look for.
  • What your sales team should be doing with the resulting defection alerts and retention red flags.

This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar

  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

    View This Interview

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar