Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• How can we get ahold of competitors' price lists?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why is accurate price segmentation so important?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?