Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Why would a B2B customer defect if they are saying they're satisfied?
• What’s the difference between “hard” and “soft” value-drivers?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are the growth paths that other pricing groups are taking?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are some good ways to talk about price/volume tradeoffs?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How can product packaging be leveraged to increase profitability?