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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What role should lifetime value play in our pricing segmentation?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • How can pricing skills be applied to other profitable problems?
  • What are the different buyer types we might be negotiating with?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should I share the results of our marketing research with the sales team?

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