Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we use current or potential LTV in our segmentation?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How would we know which value packages or bundles make sense to create?
- Does price elasticity really exist in B2B markets?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Should I share the results of our marketing research with the sales team?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
Getting Sales To Sell the Value
Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.
View This Webinar -
Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview
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