Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?
• Aren't pricing outliers always a bad thing?
• Why are the early signs of customer defection so difficult to spot?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Does price elasticity really exist in B2B markets?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What role should lifetime value play in our pricing segmentation?