Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What role should lifetime value play in our pricing segmentation?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Does price elasticity really exist in B2B markets?
• Can you measure price elasticity through channels?
• What are the growth paths that other pricing groups are taking?
• How does internal marketing relate to change management?