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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good ways to talk about price/volume tradeoffs?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why is accurate price segmentation so important?
  • How do I know if my value messages are really "strategic"?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Aren't pricing outliers always a bad thing?
  • What is the average % lift reported by those using price elasticity to set prices?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should I give my salespeople a specific price, or is a range OK?

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