Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• When conducting research interviews, how many should we try to conduct?
• What is a "Mix Shift" customer defection and how do I spot it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can pricing analysts be taught the softer skills they need to be successful?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are the growth paths that other pricing groups are taking?