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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How does internal marketing relate to change management?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How would we know which value packages or bundles make sense to create?
  • Why are the early signs of customer defection so difficult to spot?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Functional Area Cheat Sheet

    A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research

  • Making Price Increases Stick

    Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?

    View This Webinar

  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar