Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What types of attributes should we think about for price segmentation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the growth paths that other pricing groups are taking?
• What does a real price segment look like? What defines it?
• Can you measure price elasticity through channels?
• Should we be able to command a price premium for every value-gap we identify?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?