Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between pricing analytics and optimization?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Aren't pricing outliers always a bad thing?
  • Should I share the results of our marketing research with the sales team?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Exposing the Truth About Value-Based Pricing

    In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!

    View This Interview

  • Revamping Sales Comp to Improve Pricing

    In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.

    View This Webinar