Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why is customer retention so much more important in B2B than in B2C?
• How does internal marketing relate to change management?
• How can we see the customer spend that we aren't getting?
• What is a "Mix Shift" customer defection and how do I spot it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What role should lifetime value play in our pricing segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we use current or potential LTV in our segmentation?
• How can I tell if a customer is defecting early enough to do something about it?