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How B2B Companies Can Stop Racing in a Blindfold

Pricing Expert and Author Jim Vaughn on the Powerful Combination of Big Data and Pricing Science

Here at PricingBrew, we get a lot of questions about pricing analysis and price optimization. More companies than ever are recognizing that there's gold buried in their data. And that's fantastic! However, a lot of folks are still struggling with that next step, which is about actually extracting the gold. In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.

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