Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there other profitable growth drivers a pricing team could focus on?
• Why would a B2B customer defect if they are saying they're satisfied?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why is accurate price segmentation so important?
• Can just measuring something cause it to improve?
• What is a "Mix Shift" customer defection and how do I spot it?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What’s the difference between “hard” and “soft” value-drivers?
• Can pricing analysts be taught the softer skills they need to be successful?
• When conducting research interviews, how many should we try to conduct?