Generating More Sales from Existing Customers
Learn What Leading Companies Are Doing Differently to Expand Their Share-of-Wallet With the Customers They Already Have
Many B2B companies struggle to get everything they really could from the customers they've already acquired. The good news is that some companies have developed unique and innovative approaches that are proving to be very effective. In this recorded training session, you'll learn about:
- The financial magnitude of the untapped sales opportunities that can be found in an existing customerbase.
- Where some leading companies are focusing to find sales opportunities in their current book-of-business.
- The two primary categories of sales and growth opportunities that these companies are looking for, specifically.
- How they're identifying and prioritizing the sales opportunities, and delivering them to their sales teams.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Identifying Three Types of Customer Defection
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While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Communicating Value Over Price
How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?
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The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
