Generating Cost-to-Serve Automagically
How to Reduce the Time and Effort Required to Estimate the Indirect Costs of Serving Different Customers
Generating relatively accurate cost-to-serve estimates is often much more difficult than people first anticipate. But what if there was a way to estimate indirect cost-to-serve systematically? What if you could generate cost-to-serve estimates "automagically"? In this tutorial, you will learn:
- The two foundational concepts that can be combined to form the basis of a more timely and automatic system.
- The three basic process steps for leveraging the concepts, developing the system, and fine-tuning the outputs.
- Two approaches for estimating relatively accurate costs for various activities that contribute to cost-to-serve.
- Six short- and long-term benefits of a systematic approach for capturing and reporting customer-level costs.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Defend Your Prices
In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.
View This Webinar -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges