From Tactical to Strategic Pricing
How to Reduce the Firefighting and Become a More Strategic Pricing Function
Many of the pricing teams we interact with seem to be stuck. On the one hand, they know they need to focus on more strategic pursuits. But on the other hand, they're so mired in tactical grunt work and daily firefights that they never seem to make much progress. Beyond the sheer frustration of living with this dynamic, there's also a massive opportunity cost. So how have other pricing teams managed to make the transition? What steps did they take to become a much more strategic function? In this on-demand webinar, you'll learn about:
- Simple steps that others have taken to create the "space" for more strategic pricing endeavors.
- Selecting the right strategic priorities for your business situation and mix of available resources.
- Driving meaningful progress and producing results that warrant going further and doing more.
- How and when to talk about what you're doing, the results you've produced, and what's next.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
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The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
