Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Five Tips for More Effective Price Segmentation

Exploring Five Strategies for Making Your Price Segmentation More Powerful and More Profitable

It's not too bold to say that the success---or failure---of a pricing initiative hinges on the quality and accuracy of the underlying price segmentation model. Highlighting a number of strategies for improving your segmentation model, in this video guide you will learn about:

  • How granular your price segmentation needs to be and why it needs to take various deal circumstances into account.
  • The right way to leverage your internal team's knowledge and experience about how customers respond to price.
  • How and why you need to get beyond the anecdotes and internal opinions to learn the truth about which attributes matter.
  • Striking the right balance between the accuracy of your segmentation model and your team's ability to execute to it.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Three Core Pricing Skills That No One Talks About

    For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.

    View This Guide

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial

  • Tweaking Your Sales Strategy to Improve Prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide