Five Tips for More Effective Price Segmentation
Exploring Five Strategies for Making Your Price Segmentation More Powerful and More Profitable
It's not too bold to say that the success---or failure---of a pricing initiative hinges on the quality and accuracy of the underlying price segmentation model. Highlighting a number of strategies for improving your segmentation model, in this video guide you will learn about:
- How granular your price segmentation needs to be and why it needs to take various deal circumstances into account.
- The right way to leverage your internal team's knowledge and experience about how customers respond to price.
- How and why you need to get beyond the anecdotes and internal opinions to learn the truth about which attributes matter.
- Striking the right balance between the accuracy of your segmentation model and your team's ability to execute to it.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Walter Paczkowski on harnessing the power of data visualization to explore and explain the causes of margin leakage.
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Comparing Pricing Budgets and Resources
How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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Pricing Process Improvement
In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
