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Five Tips for More Effective Price Segmentation

Exploring Five Strategies for Making Your Price Segmentation More Powerful and More Profitable

It's not too bold to say that the success---or failure---of a pricing initiative hinges on the quality and accuracy of the underlying price segmentation model. Highlighting a number of strategies for improving your segmentation model, in this video guide you will learn about:

  • How granular your price segmentation needs to be and why it needs to take various deal circumstances into account.
  • The right way to leverage your internal team's knowledge and experience about how customers respond to price.
  • How and why you need to get beyond the anecdotes and internal opinions to learn the truth about which attributes matter.
  • Striking the right balance between the accuracy of your segmentation model and your team's ability to execute to it.

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