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Earning Pricing a Seat At the Table

Elevating the Role of Pricing To the Highest Levels of Corporate Decision-Making

While the role of pricing is undeniably pivotal to commercial success, it's often underrepresented at the highest levels of strategic planning and executive decision-making. All too often, pricing is either an afterthought altogether, or it's assumed to be some kind of uncontrollable and unpredictable force of nature that "is what it is." So how do you bridge the gap between just executing the plans that are handed down and actually having a hand in developing those plans? In this on-demand webinar, you'll learn about:

  • Effective ways to leverage pricing data and analytics to drive and support high-level discussions.
  • Communicating esoteric pricing concepts and practices to the other leaders around the table.
  • Demonstrating the requisite business acumen to be an effective influencer and collaborator in the C-suite.
  • Enhancing the profile, credibility and influence of the pricing function within your organization.

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More Subscriber-Only Resources From Our Library

  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

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  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

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