Earning Pricing a Seat At the Table
Elevating the Role of Pricing To the Highest Levels of Corporate Decision-Making
While the role of pricing is undeniably pivotal to commercial success, it's often underrepresented at the highest levels of strategic planning and executive decision-making. All too often, pricing is either an afterthought altogether, or it's assumed to be some kind of uncontrollable and unpredictable force of nature that "is what it is." So how do you bridge the gap between just executing the plans that are handed down and actually having a hand in developing those plans? In this on-demand webinar, you'll learn about:
- Effective ways to leverage pricing data and analytics to drive and support high-level discussions.
- Communicating esoteric pricing concepts and practices to the other leaders around the table.
- Demonstrating the requisite business acumen to be an effective influencer and collaborator in the C-suite.
- Enhancing the profile, credibility and influence of the pricing function within your organization.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
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Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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