PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Driving Strategic Decisions with Pricing Analytics

How to Look at Pricing Performance in a Different Way and Put Your Company on a More Strategic Path

Most often, pricing analytics is only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, pricing analytics can serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How pricing analytics can help answer the big strategic questions that many B2B companies are struggling with.
  • Why pricing analytics is one of best sources for information and insight to improve a company’s overall strategy.
  • The three segment-level performance characteristics that are the most telling and indicative of strategic potential.
  • How to use pricing analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Making Price Increases Stick

    Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?

    View This Webinar
  • Getting Sales To Sell the Value

    Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.

    View This Webinar
  • The Top "Lessons Learned" by Pricing Leaders

    How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.

    View This Webinar
  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

    View This Webinar