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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • What are some good ways to talk about price/volume tradeoffs?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What's the difference between defection detection and customer retention?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What role should lifetime value play in our pricing segmentation?
  • How can product packaging be leveraged to increase profitability?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Optimizing Pricing Operations

    Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?

    View This Webinar

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar