Do European Companies Really Price Better?
Per Sjofors Defends His Bold Assertion That European Companies Lead US Companies in Pricing
How do US companies compare to European companies when it comes to pricing? Are there cultural and structural differences that positively influence European companies' perspectives on pricing? Are US companies doing enough to be competitive in the global economy? In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
