Delivering No-Brainer Pricing Guidance To Sales
How to Provide Guidance Your Salespeople Will Actually Use to Make Better Decisions
[dropcap]E[/dropcap]quipping the sales team with accurate and relevant pricing guidance is a top priority for most B2B pricing teams. After all, providing solid pricing guidance should enable sales reps to make more profitable pricing and discounting decisions on their own. But while the underlying premise is certainly appealing and sound, pricing teams often struggle to turn the theory into operational reality. That's where we can help. In this on-demand webinar, you'll learn about:
- How and where to deliver your pricing guidance to maximize visibility, utilization, and effectiveness.
- Providing backup and reinforcement that leaves little room for misinterpretation and second-guessing.
- Proactively addressing the interrelated processes and practices that can wreak havoc on compliance.
- Using "controlled flexibility" to boost relevance and responsiveness without opening the floodgates.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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Seven Strategies for Boosting Margin Dollars
It's good to have a few strategies close at hand that are effective at boosting margin dollars without a lot of time and effort. This video guide explains seven simple solutions that can make a big difference to profitability.
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How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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