Creating & Managing a Pricing Governance Team
Embrace the Inter-Connected Nature of Pricing in a B2B Environment by Giving Stakeholders a Voice
In B2B, pricing is often the culmination of a bunch of decisions, made by a bunch of different groups across the company...for better or worse. One solution that's gaining popularity for coordinating these groups is the creation of a pricing governance team. In this guide, you'll learn:
- What a pricing governance team is and why this type of organization structure can be so effective.
- What a the governance team is responsible for...and, just as importantly, what they're not responsible for.
- The four key steps to follow in order to build a pricing governance team in your own organization.
- The three-part structure that can help you effectively manage a productive pricing governance process.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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