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Competitive Insights for More Strategic Pricing

How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles

When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:

  • The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
  • The critical questions you'll need to ask and answer that can give you and your company the upper hand.
  • A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
  • How you can use these competitive perspectives and insights to improve your existing pricing strategies.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

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  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar