Closing the Costly Skills Gap in Sales Negotiations
Exploring the Latest Methods and Innovations in Negotiation Training for Salespeople
At the PricingBrew Journal, we've been sounding the alarm for many months about a significant "gap" in sales skills that is no doubt costing companies millions in revenue and profit. To recap, our research has found that most professional buyers have received formal and specialized training in the art and science of effective negotiation. In sharp contrast, however, we've also discovered that most professional sellers have received little or no specialized training in negotiation. Given this tremendous mismatch in negotiation skills, it's not surprising how so many salespeople end up leaving piles of money on the table. To discuss the latest methods and innovations around closing this costly negotiation skills gap, Jason Levinson agreed to join us for an Expert Interview. In addition to being the Director of Content Development for a leading negotiation training firm, Jason has years of experience as a negotiation instructor.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
View This Webinar -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges