Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What’s the difference between “hard” and “soft” value-drivers?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can I tell if a customer is defecting early enough to do something about it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can product packaging be leveraged to increase profitability?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?