Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • Why are salespeople so quick to offer discounts?
  • When conducting research interviews, how many should we try to conduct?
  • Should we be able to command a price premium for every value-gap we identify?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should I give my salespeople a specific price, or is a range OK?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we use current or potential LTV in our segmentation?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

    View This Guide

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar

  • Seven Steps to Identify and Capture Your Value

    When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.

    View This Tutorial

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide