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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why is customer retention so much more important in B2B than in B2C?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What does a real price segment look like? What defines it?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What’s the difference between “hard” and “soft” value-drivers?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can you measure price elasticity through channels?
  • Can you tell, in advance, whether a promotional discount will work?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Making Pricing More Responsive

    How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?

    View This Webinar

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide