Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What is a "Steady State" customer defection and how do I spot it?
• Should we use current or potential LTV in our segmentation?
• How can pricing skills be applied to other profitable problems?
• Should we be able to command a price premium for every value-gap we identify?
• Should I give my salespeople a specific price, or is a range OK?
• Can you tell, in advance, whether a promotional discount will work?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Can pricing analysts be taught the softer skills they need to be successful?
• Why is customer retention so much more important in B2B than in B2C?