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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is the average % lift reported by those using price elasticity to set prices?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What does a real price segment look like? What defines it?
  • How does internal marketing relate to change management?
  • How can we get ahold of competitors' price lists?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar

  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar