Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• Why are the early signs of customer defection so difficult to spot?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should I share the results of our marketing research with the sales team?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can pricing analysts be taught the softer skills they need to be successful?
• What does a real price segment look like? What defines it?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Can you tell, in advance, whether a promotional discount will work?