Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should I share the results of our marketing research with the sales team?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can pricing analysts be taught the softer skills they need to be successful?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar

  • How to Avoid Pricing Panic

    How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?

    View This Webinar

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar