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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is accurate price segmentation so important?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should we use current or potential LTV in our segmentation?
  • Aren't people usually the root-causes behind most pricing problems?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Aren't pricing outliers always a bad thing?
  • How do you "normalize" your pricing to something else?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between defection detection and customer retention?
  • What's the difference between pricing analytics and optimization?

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More Subscriber-Only Resources From Our Library

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • Leveraging Your Multidimensional Value

    What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?

    View This Webinar

  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

    View This Webinar

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

    View This Webinar