Building the Right Pricing Habits
Learn the Behaviors That Separate the True Pricing Professionals from Everyone Else
What makes someone a true B2B pricing professional? Is it about being able to use some esoteric pricing jargon in staff meetings? Or how about having a three-word pricing title on your business cards? Or maybe it's about writing database queries and pulling together scatterplots? Alas, our research has found that what really sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices. We've also found that these habits can be learned and developed over time. In this on-demand webinar, you'll learn about:
- Interpersonal behaviors that allow pricing professionals to thrive in cross-functional settings.
- Technical practices that enable pricing pros to address complex problems and challenges.
- Straightforward steps that practitioners can take to develop these habits for themselves.
- Suggestions and considerations for leveraging these habits to enhance your pricing career.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
Anticipating Competitors' Pricing Moves
Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?
View This Webinar
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
