Building a Pricing Center of Excellence
Learn About the Most Important Decisions and Steps When Creating a Pricing Center of Excellence
For decades, experts and pundits have argued that a centralized pricing organization is the ideal model for driving significant performance improvements. These days, however, more and more companies are finding success taking a different approach---the Pricing Center of Excellence. In this subscriber-only training webinar, you will learn about:
- The overall concept and model behind a Pricing Center of Excellence and why it makes sense in today's business environment.
- The critical differences between a traditional command-and-control pricing structure and a Pricing Center of Excellence.
- A straightforward, seven-step process for creating, developing, and managing a Pricing Center of Excellence in your company.
- The four primary areas of enablement and influence that a Pricing Center of Excellence will typically focus on over time.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
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Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
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Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
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Where Should the Pricing Function Be Located?
Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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