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Boosting the Pricing Team’s Influence

How to Get Others in Your Company to Embrace Your Plans and Perspectives

In most B2B environments, the pricing department doesn't actually "own" every aspect of pricing. For better or worse, there are many different people and groups playing key roles in the pricing process and contributing to overall pricing performance. So how can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they implement their plans lacking the direct authority to ensure that those plans are executed? How can they be heard when others don't have to listen? In this on-demand webinar, you'll learn about:

  • Why having greater influence is so much more important and valuable than having ultimate authority.
  • Seven aspects of human cognition, perception, and behavior that every "master persuader" understands fully.
  • Four organizational dynamics that will hinder or halt your efforts...until you turn them to your advantage.
  • Proven strategies for "influencing the influencers" and becoming a trusted advisor to your organization.

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More Subscriber-Only Resources From Our Library

  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

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    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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