Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Boosting the Pricing Team’s Influence

How to Get Others in Your Company to Embrace Your Plans and Perspectives

In most B2B environments, the pricing department doesn't actually "own" every aspect of pricing. For better or worse, there are many different people and groups playing key roles in the pricing process and contributing to overall pricing performance. So how can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they implement their plans lacking the direct authority to ensure that those plans are executed? How can they be heard when others don't have to listen? In this on-demand webinar, you'll learn about:

  • Why having greater influence is so much more important and valuable than having ultimate authority.
  • Seven aspects of human cognition, perception, and behavior that every "master persuader" understands fully.
  • Four organizational dynamics that will hinder or halt your efforts...until you turn them to your advantage.
  • Proven strategies for "influencing the influencers" and becoming a trusted advisor to your organization.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Combat Competitive Pricing Pressure

    What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.

    View This Webinar

  • Being An Internal Pricing Consultant

    For pricing functions in B2B, frustration and conflict seem inevitable. But learn how a "consulting" mindset and approach can make driving improvement in B2B much easier...and far less frustrating.

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar