Assessing Your Pricing Capabilities
How to Identify and Prioritize Opportunities for Improvement in Your Pricing Function
Understandably, most companies are pretty secretive about their pricing capabilities. As a result, it can be challenging to know how your pricing function really stacks up. You might think your capabilities are pretty good---or even ahead of curve---when in reality, you're woefully behind and at a serious competitive disadvantage. As it's our job to research what leading companies are doing, the team here at PricingBrew is in a unique position to help. In this on-demand webinar, you'll learn about:
- How to leverage "3 P" assessments to estimate the quality and efficacy of your pricing.
- The seven major areas of strategic and tactical pricing capability you'll want to assess.
- A straightforward method of identifying specific functional weaknesses and capability gaps.
- Considerations and tips for improving the objectivity and credibility of your findings.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
More Effective Cross-Functional Pricing
Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.
View This Webinar -
Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
View This Tutorial -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges