Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are salespeople so quick to offer discounts?
• Why is accurate price segmentation so important?
• Why don't more B2B companies measure and utilize price elasticity?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Can just measuring something cause it to improve?
• Can you measure price elasticity through channels?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?