Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Aren't people usually the root-causes behind most pricing problems?
• What role should lifetime value play in our pricing segmentation?
• What are the growth paths that other pricing groups are taking?
• How would we know which value packages or bundles make sense to create?
• Why don't more B2B companies measure and utilize price elasticity?
• What if our top-selling salesperson is the worst at hitting target prices and margins?