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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Steady State" customer defection and how do I spot it?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Can just measuring something cause it to improve?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are salespeople so quick to offer discounts?
  • How does internal marketing relate to change management?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Competitive Insights for More Strategic Pricing

    To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.

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  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

    View This Webinar