Anticipating Competitors’ Pricing Moves
Learn Proven Approaches for Predicting Competitive Actions and Reactions
In B2B pricing, it's often said that your plans can only be as smart as your dumbest competitor. While the statement is nowhere close to the truth, the sentiment is certainly understandable. After all, your competitors' pricing actions and reactions add many more variables to an already complex mix. So, how can you reduce the competitive ambiguity in pricing? How can you get ahead of your competitors' actions and reactions? How do you anticipate their moves and prevent them from foiling your plans? In this on-demand webinar, you'll learn about:
- Narrowing the field to focus on the competitors that matter most to the business at hand.
- Asking the right strategic questions to better understand what makes your competitors tick.
- Incorporating the anticipated competitive responses into your pricing strategies and plans.
- Putting competitive feedback from your customers and salespeople in proper perspective.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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Leveraging Peer Pressure to Improve Pricing
This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.
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Identifying and Eliminating Over-Discounting
Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.
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