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Analytics or Optimization… Which Do You Need?

An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job

When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:

  • Why pricing analytics and price optimization should be viewed as being two radically different technologies.
  • How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
  • Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
  • What you need to consider about your objectives and available resources in order to make the best decision.

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More Subscriber-Only Resources From Our Library

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

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  • Getting Sales To Sell the Value

    Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.

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  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

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  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

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