PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

All About Price Optimization

Demystifying the Core Concepts and Applications of Price Optimization in B2B

The world of pricing is filled with esoteric concepts that can be difficult to grasp. But there are few concepts as "slippery" as price optimization. After all, the terms are being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. Naturally, we feel compelled to help clear things up. In this on-demand webinar, you'll learn about:

  • What price optimization is seeking to accomplish and how it actually works.
  • The primary measure that makes price optimization possible in the first place.
  • The role of technology in making price optimization an operational reality.
  • The common myths and misconceptions that can get in the way of progress.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar
  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar
  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

    View This Webinar
  • 21 Questions About Your Price Segmentation

    It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.

    View This Diagnostic