PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

All About Price Optimization

Demystifying the Core Concepts and Applications of Price Optimization in B2B

The world of pricing is filled with esoteric concepts that can be difficult to grasp. But there are few concepts as "slippery" as price optimization. After all, the terms are being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. Naturally, we feel compelled to help clear things up. In this on-demand webinar, you'll learn about:

  • What price optimization is seeking to accomplish and how it actually works.
  • The primary measure that makes price optimization possible in the first place.
  • The role of technology in making price optimization an operational reality.
  • The common myths and misconceptions that can get in the way of progress.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing and Offer Design

    Well-crafted offers justify the price, drive preference, disarm objections, and anchor negotiations before they begin. But how do we overcome the challenges that are unique to B2B environments?

    View This Webinar
  • The Functional Area Cheat Sheet

    A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.

    View This Tool
  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar
  • Earning Pricing a Seat At the Table

    Pricing drives business outcomes — but rarely has a seat where those outcomes are decided. Move from executing handed-down plans to having a real hand in shaping them.

    View This Webinar