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Aligning Pricing to Business Strategy

Driving Pricing Performance Within the Context of the Overall Business Ecosystem

At the PricingBrew Journal, we regularly emphasize the importance of viewing your pricing within the context of the overall business. After all, your ability to command a price is affected by every other aspect of the business. And in turn, every pricing decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this on-demand webinar, you'll learn about:

  • Several uncomfortable truths about business strategy that you aren't likely to hear elsewhere.
  • Prioritizing and designing pricing initiatives to complement the larger business goals and strategies.
  • Leveraging pricing performance insights to influence the overall business strategy and direction.
  • How to mitigate costly misalignments and disconnects before they cause too much damage.

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More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

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  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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