A Better Approach for Pricing Configured Products
Getting Beyond Basic Markups to Improve Configured Product Prices
When you sell solutions that are highly configurable or customizable, the odds are pretty low that you're ever going to sell the exact same thing twice. And when every transaction looks like a one-off, it's hard to see how you'd even go about pursuing systemic pricing improvement and leveraging advanced pricing practices. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
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